Freelance B2B Copywriter

Words that
close deals.

I write copy for B2B companies that need to sound less like a press release and more like a business worth trusting — websites, emails, landing pages, and sales collateral that actually converts.

Start a Project → See Case Studies
7+
Years Writing B2B
60+
Clients Served
$12M+
Revenue Influenced
SaaS · FinTech · Pro Services
Core Verticals
What I Do

Copy that
earns its
place on
the page

01 — Website Copy
Websites & Landing Pages

Homepage, product pages, and campaign landing pages written to move qualified visitors forward — not just describe what you do.

02 — Email
Email Sequences & Campaigns

Nurture sequences, cold outreach, and promotional campaigns written for open rates, clicks, and revenue. No fluff, no filler.

03 — Sales
Sales Collateral & Decks

Proposal copy, one-pagers, and pitch decks that give your sales team language that actually resonates in the room.

04 — Content
Long-Form & Thought Leadership

Case studies, white papers, and editorial content that builds authority with your target audience before the first conversation.

Selected Work

Results worth
reading about

Three projects. Real numbers. The kind of outcomes that make the investment in good copy obvious in retrospect.

01
SaaS / Project Management — Series B
Homepage rewrite that doubled qualified demo requests

The product was strong. The homepage was explaining features instead of solving problems. I rewrote the hero, the positioning, and the three core benefit sections around the buyer's actual pain — not the product's capabilities. Result: demo request rate rose from 3.1% to 6.4% within 45 days of launch.

Website Copy SaaS Conversion Positioning
+107%
Demo Request Rate
02
FinTech / Payments Infrastructure
Email sequence that moved enterprise leads from cold to qualified

Six-email cold outreach sequence targeting CFOs and VP of Finance at mid-market e-commerce companies. Every email was written around a specific objection or pain at that stage of the buyer journey. Open rate: 48%. Reply rate: 11%. Seven new enterprise contracts within 90 days of sending.

Cold Email FinTech Enterprise Sequences
48%
Open Rate
03
Professional Services / Management Consulting
Thought leadership programme that built pipeline from organic search

Twelve long-form articles, three white papers, and a repositioned LinkedIn presence for a boutique strategy consultancy. Organic search traffic grew 3.4× in six months. Two inbound enterprise enquiries directly attributed to content. Partner told me it was the best investment in marketing they'd made in a decade.

Content Strategy Long-Form SEO Consulting
3.4×
Organic Traffic Growth
James Okafor — B2B Copywriter

"Most copy fails because it describes the seller's world. Good copy inhabits the buyer's."

— James Okafor
About James

Seven years.
One obsession.

I've spent seven years writing for B2B companies across SaaS, FinTech, and professional services — from early-stage startups building their first real website to Series B companies trying to close the gap between what they built and what buyers actually hear.

I'm not a content mill. I take on a small number of clients at a time, which means when we work together, you have my full attention — not a junior writer following a brief I approved six weeks ago.

Before going freelance, I led content at two B2B SaaS companies and worked agency-side with clients in finance, logistics, and HR technology. That background means I understand sales funnels, ICPs, and why the language your AEs use in calls almost never matches what's on the website.

What I bring
Buyer psychology & ICP research
Conversion copywriting
Positioning & messaging strategy
Cold email & sequences
Long-form & thought leadership
Sales enablement copy
HubSpot Blog CopyHackers SaaStr Mention in Marketing Week Animalz Alumni
Client Voices

What the
numbers didn't
tell you

The results are in the case studies. What's here is what clients say when they're talking about working with James — not just the outcomes.

" +107% demos

"We'd had the same homepage for two years. Everyone on the team had opinions about it, nobody could agree, and it was silently costing us. James came in, interviewed our best customers, talked to our sales team, and rewrote it in three weeks. Conversions doubled within 45 days. I wish we'd done it two years earlier. The ROI is embarrassing."

Priya Nair
VP Marketing — Flowdesk (Series B SaaS)
" 48% open rate

"The email sequence James wrote for us outperformed everything we'd sent in the past 18 months. 11% reply rate on cold outreach is not normal. What made the difference was how well he understood our buyer — not just their job title but their actual day-to-day frustrations."

Marcus Dellacroix
Head of Sales — PayFlow
" 3.4× organic traffic

"James rewrote our homepage and it's the best investment in marketing we've made in a decade. Two inbound enterprise leads came directly from the content programme he built. People actually read what he writes — it doesn't read like marketing."

David Osei
Managing Partner — Clarity Strategy Group
"

"What separates James from every other copywriter we've worked with is the brief he produces before writing a word. He asks better questions than most strategists. By the time the copy arrived, it felt like it had been written by someone inside the company."

Elena Rossi
CMO — Vantage HR Tech
"

"We hired James to write one landing page. Six months later he's rewritten our entire website, our onboarding emails, and our sales deck. Every piece he's touched has performed better than what it replaced. He's just quietly one of the best in the business."

Tom Whitfield
CEO — Ledgr (Accounting SaaS)
"

"Our open rate went from 19% to 40% on the exact same list after James rewrote our subject lines and preview text. Same audience. Different words. Night and day. He explained every decision clearly — I understood the why, not just the what."

Rachael Obi
Marketing Manager — Nexara
Work Together

Let's make your
next project
your best performing
one.

I take on a limited number of projects each quarter. If you have a brief ready or just want to talk through what you need, send a message and I'll get back to you within one business day.

Email james@jamesokafor.com
LinkedIn linkedin.com/in/jamesokafor
Based London, UK · Works globally
Response Within 1 business day
Availability Q3 2025 — limited spots open
Send a message
// Brief intro — no commitment needed

No agencies. Direct client work only. Response within 1 business day.